Infographics and visual communication

Infographics play a super important role in the world of visual communication. For designers and communicators, it is a good tool to tell a story visually. For audiences, it is an interesting way to learn something new easily. Indeed, visuals usually increase persuasiveness of information and earn more attention from the audiences.

Fortunately, we can choose the topic that we are interested in for the Infographic assignment of my public relations class. I would like to share my work with you. It still has some problems but this time’s experience is a treasure for me.

There are many different types of Infographics. My instructor provided a really great source about 12 types of Infographics and I really wanna share with you. The most common types include the Infographics about a guide to do something, a statement with proof, some facts you should know and the format of versus. Mine should be the type of comparison. For me, this type will be more direct and interesting.


Untitled Infographic

My Infographic has a problem at the first, which is that I lost the point to explain why people should care about it. It is really easy to forget this point because usually you have wrote a memo for it or you have already kept that reason in mind so you just forget to add the reason in to your work. That make sense but will be a little pity.

The first key to a great Infographic should be starting with “why”. Audiences are attracted by your visual design and then come to enjoy your work can be a reason. But, you should explain why people should care about your topic; explain why your story is worthy to be cared about.

Besides, always know your audiences. Only in this way can we offer the valuable message that they want to know. Then, after you have your target audiences, you would better use relevant data, reputable sources and proper ikons and images to tell a visual story.

For making Infographic, I really recommend Piktochart, InDesign and Canva. They are easy to sign up and easy to handle.

At last, don’t forget, ALWAYS SAVE YOUR WORK and ALWAYS CITE YOUR SOURCES, seriously.


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